Designing services and organisations that do good.

This is me

I believe design has the power to help make the world a little simpler, smarter and kinder for people.

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I am a strategic designer focusing on designing products, services, and culture for positive impact. I design with a human-centred approach and use a service design toolkit to collaborate with teams and solve complex problems.

 

Studying at Hyper Island and working in digital for over 10 years, I enjoy working on complex challenges and finding new ways to collaborate with teams. 

 

Travelling the world has been invaluable in understanding cultures, human needs and behaviours; as well as feeding my curiosity of the world. I love to learn and get the best out of people.

 

If you'd like to have a chat, get in touch and let's have a coffee - online or in real life β˜• (I am currently based in Manchester, UK)

Service Design  Culture 
Digital Transformation 

 Strategy   Org Design

Lean and Agile    Research  

Systems Thinking

I design meaningful services for people.

I work with teams and organisations, applying strategic design to invent and improve end-to-end experiences. The impact of some projects I've worked on includes:

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πŸ’‘ Supporting Co-op with the operating model, learning design, design capability and organisational strategy and transformation.

 

β€‹πŸ’° Enabled Wellcome, an independent global charitable foundation to win a Β£200 million bid to fund research into mental health.

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β€‹πŸ‘©πŸΎβ€βš•οΈ Saved Well pharmacies time and cost by simplifying and redesigning a complex paper-based prescription management system into an efficient workflow supported by digital tools.​

 

πŸ“ž Reduced the number of inbound calls to a global service centre which resulted in a €2.5M cost savings by delivering an e-commerce self serve.​

 

πŸš‘ Service re-design of NHS blood donor centres in the UK, the prototype site leading to 7,500 more units of donated blood in the first year and 22,000 lives saved or improved.

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πŸ’Œ Culture design for Common Good, a company built on a collaborative open culture working for businesses with a strong sense of purpose and values.

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πŸš΄β€β™€οΈ Designed a digital space for female riders to discover stories, locations, personalities and events related to their lifestyle with Specialized.

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πŸ’¬ Facilitated a design sprint for the United Nations Refugee Agency enabling refugees to generate income online using their translation skills.

Clients &

Collaborations

If you'd like to know more about projects I've worked on please get in touch!​

Recent Writing Posts

WHAT PEOPLE SAY

β€œAimee speaks two languages and comes from two worlds. She is the bridge between logic and emotion. That bridge is VERY POWERFUL.”

β€”  Lauren Currie, Founder of #Upfront & MD of Nobl

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