exploring, facilitating,  designing services and experiences with good organisations.

currently working with Co-op 

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creating meaningful experiences for people.

Hey, I'm Aimee. I work with individuals, teams and organisations, coaching and applying strategic design to invent and improve end-to-end experiences. The impact of some projects I've worked on over the last 10 years include:

🧩  Supporting Co-op with the operating model, learning design, design capability and organisational strategy and transformation.

💡 Mentoring and coaching designers to become leaders, understand more about service design and culture design, find new jobs and review portfolios.

​💰 Enabled Wellcome, an independent global charitable foundation to win a £200 million bid to fund research into mental health.

📱 Prototyped a product to support positively changing the path of chronic illness and mental wellbeing.

​👩🏾‍⚕️ Saved Well pharmacies time and cost by simplifying and redesigning a complex paper-based prescription management system into an efficient workflow supported by digital tools.​

 

📞 Reduced the number of inbound calls to a global service centre which resulted in a €2.5M cost savings by delivering an e-commerce self serve.​

 

🚑 Service re-design of NHS blood donor centres in the UK, the prototype site leading to 7,500 more units of donated blood in the first year and 22,000 lives saved or improved.

💌 Culture design for Common Good, a company built on a collaborative open culture working for businesses with a strong sense of purpose and values.

🚴‍♀️ Designed a digital space for female riders to discover stories, locations, personalities and events related to their lifestyle with Specialized.

💬 Facilitated a design sprint for the United Nations Refugee Agency enabling refugees to generate income online using their translation skills.

I believe design has the power to help make the world a little more simple, smart and kind for people. If you're interested in solving a problem together, I'd love to hear from you.

people &

business

partners &

collaborations

If you'd like to know more about projects I've worked on please get in touch!

what people say

“Aimee speaks two languages and comes from two worlds. She is the bridge between logic and emotion. That bridge is VERY POWERFUL.”

—  Lauren Currie, Founder of #Upfront & MD of Nobl

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