Designing services and organisations that do good.

This is me

I believe design has the power to help make the world a little simpler, smarter and kinder for people.


I am a strategic designer focusing on designing products, services, and culture for positive impact. I design with a human-centred approach and use a service design toolkit to collaborate with teams and solve complex problems.


Studying at Hyper Island and working in digital for over 10 years, I enjoy working on complex challenges and finding new ways to collaborate with teams. 


Travelling the world has been invaluable in understanding cultures, human needs and behaviours; as well as feeding my curiosity of the world. I love to learn and get the best out of people.


If you'd like to have a chat, get in touch and let's have a coffee - online or in real life β˜• (I am currently based in Manchester, UK)

Service Design  Culture 
Digital Transformation 

 Strategy   Org Design

Lean and Agile    Research  

Systems Thinking

I design meaningful services for people.

I work with teams and organisations, applying strategic design to invent and improve end-to-end experiences. The impact of some projects I've worked on includes:


πŸ’‘ Supporting Co-op with the operating model, learning design, design capability and organisational strategy and transformation.


β€‹πŸ’° Enabled Wellcome, an independent global charitable foundation to win a Β£200 million bid to fund research into mental health.


β€‹πŸ‘©πŸΎβ€βš•οΈ Saved Well pharmacies time and cost by simplifying and redesigning a complex paper-based prescription management system into an efficient workflow supported by digital tools.​


πŸ“ž Reduced the number of inbound calls to a global service centre which resulted in a €2.5M cost savings by delivering an e-commerce self serve.​


πŸš‘ Service re-design of NHS blood donor centres in the UK, the prototype site leading to 7,500 more units of donated blood in the first year and 22,000 lives saved or improved.


πŸ’Œ Culture design for Common Good, a company built on a collaborative open culture working for businesses with a strong sense of purpose and values.


πŸš΄β€β™€οΈ Designed a digital space for female riders to discover stories, locations, personalities and events related to their lifestyle with Specialized.


πŸ’¬ Facilitated a design sprint for the United Nations Refugee Agency enabling refugees to generate income online using their translation skills.

Clients &


If you'd like to know more about projects I've worked on please get in touch!​

Recent Writing Posts


β€œAimee speaks two languages and comes from two worlds. She is the bridge between logic and emotion. That bridge is VERY POWERFUL.”

β€”  Lauren Currie, Founder of #Upfront & MD of Nobl

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