creating meaningful experiences for people.

I work with individuals, teams and organisations, coaching and applying strategic design to invent and improve end-to-end experiences. The impact of some projects I've worked on over the last 10 years include:

🧩  Supporting Co-op with the operating model, learning design, design capability and organisational strategy and transformation.

💡 Mentoring and coaching designers to become leaders, understand more about service design and culture design, find new jobs and review portfolios.

​💰 Enabled Wellcome, an independent global charitable foundation to win a £200 million bid to fund research into mental health.

📱 Prototyped a product to support positively changing the path of chronic illness and mental wellbeing.

​👩🏾‍⚕️ Saved Well pharmacies time and cost by simplifying and redesigning a complex paper-based prescription management system into an efficient workflow supported by digital tools.​


📞 Reduced the number of inbound calls to a global service centre which resulted in a €2.5M cost savings by delivering an e-commerce self serve.​


🚑 Service re-design of NHS blood donor centres in the UK, the prototype site leading to 7,500 more units of donated blood in the first year and 22,000 lives saved or improved.

💌 Culture design for Common Good, a company built on a collaborative open culture working for businesses with a strong sense of purpose and values.

🚴‍♀️ Designed a digital space for female riders to discover stories, locations, personalities and events related to their lifestyle with Specialized.

💬 Facilitated a design sprint for the United Nations Refugee Agency enabling refugees to generate income online using their translation skills.

I believe design has the power to help make the world a little more simple, smart and kind for people. If you're interested in solving a problem together, I'd love to hear from you.



partners &


If you'd like to know more about projects I've worked on please get in touch!

Unfortunately, I can't always openly share the details of projects I've worked on. However, if you'd like to see my portfolio please get in touch and I'll happily take you through some projects.

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what people say

“Aimee speaks two languages and comes from two worlds. She is the bridge between logic and emotion. That bridge is VERY POWERFUL.”

—  Lauren Currie, Founder of #Upfront & MD of Nobl

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